Dubai, United Arab Emirates – In a groundbreaking move, Emirates General Petroleum Corporation (Emarat) has launched “Project Landmark,” a new marketing strategy offering naming rights and integrated business opportunities to local and international companies at its service stations in Dubai and the Northern Emirates.
Elevating the Customer Experience:
Project Landmark goes beyond traditional advertising. It creates a strategic ecosystem where companies can integrate their business models directly within Emarat’s service stations, providing valuable services and enhancing the overall customer experience. This approach prioritizes customer needs and recognizes them as key contributors to the initiative’s success.
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Benefits for Businesses:
- Enhanced Brand Visibility: Companies gain exclusive naming rights for specific stations, increasing their brand awareness and presence in the market.
- Direct Customer Engagement: Businesses can integrate their products and services directly within Emarat stations, offering convenient access to a vast customer base.
- Long-Term Investment Opportunities: Project Landmark provides a platform for long-term collaboration and growth, enabling businesses to invest in their future within the UAE’s dynamic market.
Emarat’s Commitment to Excellence:
Emarat underlines its commitment to excellence by ensuring its stations are equipped with state-of-the-art facilities and staffed by highly trained professionals who consistently deliver world-class customer service.
Quote by Eng. Ali Khalifa Al Shamsi, Director General of Emarat:
“Project Landmark provides an innovative business platform for companies to reach customers and deliver valuable services that meet the high standards of excellence set by the UAE. It goes beyond being just a commercial venture as it represents a strategic ecosystem that establishes a unique partnership model where customers are prioritized and recognized as key contributors to our success, as well as important economic and investment players that boost the attractiveness of Dubai and the UAE.”
This initiative signifies a significant shift in the UAE’s service station landscape, fostering collaboration and innovation to deliver a richer and more integrated experience for both companies and customers.
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