The UAE is witnessing significant growth in the adoption of e-commerce, driven by a segment of technology-savvy youth
Expected to reach market value E-Commerce in the UAE to 48.8 billion dirhams by 2028, up from 27.5 billion dirhams in 2023, according to the fourth edition of Report “E-commerce in the Middle East and North Africa for the year 2023”Issued by EZ Dubai, the entire e-commerce zone in Dubai South, in partnership with Euromonitor International, a global provider of business information, research, market analysis and consumer insights.
The UAE is witnessing significant growth in the adoption of e-commerce, driven by a segment of technology-savvy youth, which enjoys strong government support in terms of legislation and regulations, in addition to huge investments in digital infrastructure.
The clothing and footwear, consumer electronics, and media products sectors topped the list of the top three in terms of value in 2023.
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The report indicates that consumers in the UAE prefer mobile shopping, as they place primary importance on convenience and cost savings.
Credit and debit cards are popular payment methods for online purchases, according to 93.2% of respondents in the 2023 Euromonitor International survey, demonstrating strong confidence in traditional banking services, and smartphones are also very popular as a way to shop online.
The e-commerce sector in the Middle East and North Africa region maintained its growth during 2023, achieving annual growth of 11.8% to reach approximately 106.5 billion dirhams.
The report expects the size of the e-commerce market in the Middle East and North Africa to reach 183.6 billion dirhams by 2028. Mobile commerce in both the United Arab Emirates and Saudi Arabia has witnessed a major boom, with its value doubling about four times since 2018. Up to 2023, to record approximately 14.3 billion dirhams and 16.1 billion dirhams, respectively.
