Despite the rapid developments in the field of artificial intelligence. The co-CEO of Netflix stressed that this technology will not replace human creativity in the film industry in the near future.
In a recent interview with the New York Times, Ted Sarandos, co-CEO of Netflix, confirmed that artificial intelligence will not replace creators and actors in Hollywood, expressing his confidence that artificial intelligence, despite its development, will not be able to produce high-quality scenarios. Quality or providing an outstanding acting performance that matches human creativity.
Although Netflix uses data and analytics in its operations, Sarandos believes that artificial intelligence will serve as an aid to creators, not a substitute for them.
He added that new technology often faces resistance at first, but ultimately contributes to the growth of the industry.
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Sarandos’ statements come at a time when the entertainment sector is witnessing increasing tensions due to fears about the impact of artificial intelligence on jobs.
Last year saw major strikes by the Hollywood Writers and Actors Guilds in protest over this issue.
However, recent developments in artificial intelligence, such as OpenAI’s “Sora” model, are raising increasing concern about the future of human creativity in Hollywood.
Director and actor Tyler Perry has announced the postponement of major expansion plans at his studios due to these concerns.
