The new visual identity of the General Authority for Food Security embodies the Authority’s pioneering vision in leading food security efforts in the Kingdom.
The General Authority for Food Security in the Kingdom of Saudi Arabia revealed its new visual identity today, Tuesday.
According to the Saudi Press Agency: SPAThe new visual identity of the General Authority for Food Security embodies the Authority’s pioneering vision in leading food security efforts in the Kingdom.
The General Authority for Food Security in Saudi Arabia works to ensure the sustainability and reliability of food commodities.
The new identity of the General Authority for Food Security in Saudi Arabia is an inspired identity that carries essential connotations with its visual elements that reflect strategic dimensions, studied steps, and insight that anticipates the future.
The pivotal role of the Authority
Eng. Ahmed bin Abdulaziz Al-Fares, Governor of the General Authority for Food Security in the Kingdom of Saudi Arabia, said that the new identity reflects the pivotal role of the Authority in leading food security efforts, and as an organizing body and monitoring compliance with the regulations and plans issued regarding food security.
Eng. Ahmed bin Abdulaziz Al-Fares explained that this launch represents a transitional step and a transformation that keeps pace with the Authority’s goal of enhancing and developing the food commodities sector through strict organization, accurate market analysis, and effective response to emergency situations, while striving to ensure the sustainability of food security in the Kingdom.
Engineer Ahmed bin Abdulaziz Al-Fares added that the new identity came from a story of ambition that embraces the sky, and innovative plans that embody the aspirations of our ambitious nation.For the General Authority for Food SecurityWith meanings and values consistent with its message, represented by environmental and agricultural care, pride and giving, a symbol of the nation’s agricultural wealth, and an expression of protection and security, it came to draw the concepts of sustainability and continuity.
