Riyadh: AlUla Royal Commission has signed a strategic partnership with Riyadh Air, the national airline of Saudi Arabia, which adopts the latest digital technologies in the aviation sector. It aims to highlight Al Ula’s unique tourist destinations.
The agreement was signed with Riyadh Air, which is fully owned by the Saudi Public Investment Fund and aims to connect the country to more than 100 cities in the world by 2030, on the occasion of the Arabian Travel Market Exhibition in Dubai. Apart from focusing on increasing tourism flows to Saudi Arabia, it aims to enhance cooperation between the two sides on several initiatives to highlight Al Ula Governorate as a unique and luxurious tourist destination for visitors and travelers from around the world.
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AlUla Royal Commission Tourism Destination Management and Marketing Sector Vice President Rami Al Muallam said that the collaboration with Riyadh Air, which has revolutionized the global aviation industry, enables AlUla to capitalize on AlUla’s characteristics as a luxury tourist destination. He said that this will contribute effectively to achieving the country’s tourism goals.
Riyadh Air Vice President of Marketing and Corporate Communications Usama Al Nuwaisir said that the company is preparing to fully operate Riyadh Air by the middle of 2025. More efforts are needed to achieve full readiness by then. This move will provide a strong boost to AlUla and Riyadh air destinations in the coming period. Alnuwaizir also said that this will increase the tourism flow to the country.
Riyadh Air recently celebrated the first anniversary of its official launch. The company has signed several agreements and partnerships with global partners in the first year. The new national airline is expected to contribute about $20 billion to the gross domestic product and accelerate the growth of the country’s tourism sector.
