Saudi’s Riyadh Air is going to start its first flight from October, sales network will expand to 125 countries
Saudi Arabia’s new airline Riyad Air is moving quickly towards the launch of its first flights later this year. The airline has entered into a key partnership with Almatar, the country’s leading online travel agency, which will facilitate back-end connectivity with the airline’s advanced retailing platform. This is an important step that will provide every passenger with a personalised and seamless experience during their travel, especially as Riyad Air rapidly expands its international reach.
The airline has almost completed preparations for its inaugural service. Slots at London Heathrow Airport have already been secured and operations will begin on 25 October 2025. In line with market demand, Riyad Air promises to offer live pricing, personalised offers and the convenience of cross-channel booking. This alliance with Almatar will strengthen Riyad Air’s goal of becoming a global aviation leader that meets today’s fast-paced and digital-friendly travel needs.
The new era of digital aviation
This alliance between Riyad Air and Almatar is set to change the way Saudi and international travellers book flights. By leveraging Almatar’s extensive reach and retail experience, Riyad Air will now be able to provide passengers with fully customised journeys, real-time fares and personalised offers. Integrating Almatar’s platform directly into Riyad Air’s booking ecosystem will provide passengers with an easier purchasing experience, faster transactions and access to exclusive deals.
This agile and technology-based approach will not only enhance the customer experience but also give Riyad Air a competitive edge in domestic and international tourism. The airline’s vision is to establish a network of direct flights to every European capital and major cities in East and Central Asia by 2030.
Singapore will become a hub, easy connection to Australia-New Zealand
Riyad Air will begin its global route network with Singapore Changi Airport serving as a key hub. The non-stop service from Riyadh to Singapore will allow passengers to travel seamlessly onward on Singapore Airlines aircraft, providing seamless connections to destinations such as Australia and New Zealand.
Expanding global distribution network
In addition to the partnership with Almatar, Riyad Air is finalizing agreements with sales and distribution networks in more than 125 countries. Through these partnerships, the airline will expand its reach and strengthen its global presence.
Vision 2030 and promotion of tourism
Riyad Air is not just another airline, but a vital part of Saudi Arabia’s Vision 2030, a roadmap to diversify and vibrantly expand the country’s economy as well as attract global tourism. The airline’s goal is not just to sell seats but to connect passengers to new experiences and destinations, which will also boost local businesses, hotels, restaurants and cultural sites.
Customer-centric service and modern fleet
Riyad Air aims to make every travel step comfortable and convenient, from booking to baggage claim. With a state-of-the-art aircraft fleet, responsive customer service and digital innovation, the airline is set to make a strong mark on Middle East and global routes.
