- Loreal has announced the removal of words like ‘White’ and ‘Fair’ from their products.
- This decision was taken due to the criticism after the campaign of racial discrimination
- Fair and Lovely also took a similar decision
- New Delhi: Black life matters : Hindustan Lever decided to remove the word Fair from its cream Fair & Lovely, a recipe for beauty for 45 years, denouncing racial discrimination as false. Now a well-known name in the world of cosmetics, Loreal has announced the removal of the words ‘White’ and ‘Fair’ from its products.The company said in a statement that L’oreal Group accepts the objections raised about the skin-changing product (Product). With this, the company decides to remove words like blond, blondness, white, white, light, from all its skin-related products.
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Let me tell you that since the death of George Floyd in America, the movement against racial discrimination has been in full swing. And many companies are facing criticism for their wrong promotional policy. This is the reason that many companies have removed the words that have been recognized for decades from their product, while a company like Coca-Cola has talked about staying away from any kind of publicity at the moment.
The chairman and CEO of The Coca-Cola Company, James Quiney, has stated in his statement that there is no place for racism in the world nor on social media. He said that social media companies need to become more accountable and transparent.
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At the same time, he has clarified that ‘break’ does not mean that she is joining the African-American movement started in the past, but rather we will consider rescheduling our advertising policies. At the same time, American’s health care and FMCG company Johnson & Johnson also stopped the worldwide sale of skin whitening cream including India.
