Today, the Department of Economy and Tourism in Dubai and Emirates Airlines concluded a comprehensive strategic partnership agreement aimed at consolidating Dubai’s position as a leading global center for trade, investment and business.
This agreement is an embodiment of the established partnership between the two parties and their distinguished achievements in the field of tourism promotion, and confirms their joint commitment to achieving the goals of the Dubai Economic Agenda D33, and enhancing the city’s position as an exceptional destination for business and entertainment.
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Strategic cooperation to enhance Dubai’s position
This strategic agreement stems from an insightful vision that aims to enhance Dubai’s position on the global business map, by intensifying joint efforts between the Department of Economy and Tourism and Emirates Airlines, and making optimal use of the expertise and capabilities of each party. Main areas of cooperation include:
- Emphasis will be placed on highlighting the unique competitive advantages that Dubai offers to businesses and investors, including its strategic location as a gateway to the Middle East, Africa and South Asia region, its business-friendly environment, advanced infrastructure, and innovation-based economy.
- The partnership will work to attract foreign direct investments from around the world, with a focus on multinational companies and family businesses, by highlighting the promising investment opportunities that Dubai provides in various sectors.
- The two entities will seek to simplify commercial logistics operations and provide innovative solutions to companies seeking to expand into new markets, by benefiting from Emirates’ global network and the expertise of the Department of Economy and Tourism in the field of trade facilitation.
- Marketing campaigns will be implemented aimed at increasing awareness of Dubai as an ideal business and investment destination, by targeting various media and target audiences.
- A series of global events and activities will be organized to enhance communication with the international business community, showcase the investment opportunities available in Dubai, and attract international companies to establish their businesses in the city.
