Ramadan: Do not use children for advertising during Ramadan

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Riyadh: The Saudi Ministry of Human Resources and Social Development warns against exploiting children for commercial and advertising purposes during Ramadan. The use of children in charity campaigns and in commercial and advertising marketing should be strictly prohibited.

The warning is under Article 3 of the Child Protection Act and the Executive Regulations. The ministry also said that these provisions are aimed at protecting the child from the dangers of exposure to large crowds that adversely affect the child’s developmental stages. This can lead to age-defying stress and anxiety. They may also be bullied among peers.

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The Ministry has observed that some non-profit organizations use children in Ramadan fundraising activities and marketing communication campaigns. The ministry said that the warning is based on this. Legal action will be taken against those who exploit children for commercial and advertising purposes in accordance with Article 3 of the Child Protection Act. The ministry said that if you notice such exploitation, you should call 19911 or use the ministry’s application.

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