After the recent launch of in-car movie theatre by VOX Cinema’s Mall of the Emirates, Reel Cinemas at The Dubai Mall has inaugurated its Burj Khalifa silhouetted screen, opening for the public on May 30.
The global coronavirus pandemic and its necessary precautionary social distancing have presented an opportunity to ponder upon the question: ‘how communal experience of entertainment will be achieved in the time of self-isolation?’ While Dubai decided to reopen its traditional theatres on May 27, following all the necessary safety regulations, the famous mid-20th century pastime of watching cinema from inside your four-wheeler is being viewed as another modern alternative to the issue. Cities across the globe, notably Madrid, have seen huge interest in their somewhat spontaneous constructions over the last few days.
