The Saudi Public Investment Fund is the first naming rights partner for the WTA rankings.
Had won Saudi Public Investment Fund “PIF” acquired the rights to sponsor the World WTA rankings in a multi-year agreement announced on Monday.
The official website of the World Association of Women Tennis Professionals revealed that a partnership agreement had been reached with the Saudi Public Investment Fund, after the announcement last month that the Kingdom of Saudi Arabia would host the season-ending tournament in Riyadh starting this year.
The Saudi Public Investment Fund is the first partner
The Saudi Public Investment Fund is the first naming rights partner for the World Women’s Tennis Professionals Association classification, and the partnership also includes promoting the game of tennis at lower levels.
The final tournament of the World Women’s Tennis Association (WTA) season is scheduled to be held in Saudi Arabia for 3 years, with the value of the prizes increasing by 70% compared to 2023, to reach 15 million and 250 thousand dollars.
Attracting more young people to practice tennis
said Marina Storti, CEO of the company WTA Ventures “We are pleased to welcome the Public Investment Fund as a global partner of the WTA and our first-ever official partner in the WTA Rankings.”
She added: “Together, we look forward to sharing the journey of our talented players, throughout the season, as we continue to grow the sport, create more tennis fans and inspire more young people to play the game.”
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The fund stimulates the growth of women’s sports
Mohamed Al-Sayyad, Director of Corporate Identity Department at the Public Investment Fund, said: Through our partnership with the WTA, the Fund will continue to be a catalyst for the growth of women’s sports.
Al-Sayyad added, “We look forward to working with the WTA to increase participation, inspire the next generation of women’s sports, and talent, supported by the four strategic sponsorship pillars of the Public Investment Fund, as this partnership aligns with our ambition to advance the game and achieve positive growth for the sport around the world.”
The Fund’s sponsorship program
The Fund’s sponsorship program reveals new potential by investing in individuals, initiatives, and partnerships that achieve positive impact on the global stage.
أعلن #صندوق_الاستثمارات_العامة ورابطة محترفات التنس @WTA اليوم، توقيع شراكة استراتيجية تمتد لعدة أعوام، تهدف إلى تحقيق طموحهما المشترك بتعزيز نمو رياضة التنس للاعبات المحترفات عالمياً، بالإضافة إلى تطوير مبادرات تدعم اللاعبات على مختلف المستويات.
للمزيد: https://t.co/aodBNI3Zdx pic.twitter.com/85NocL8rNc
— صندوق الاستثمارات العامة (@PIFSaudi) May 20, 2024
PIF is a catalyst for global transformation, working to raise and enhance the standard of sport for players, fans, leagues and stakeholders at all levels.
Sponsorship of the World Tennis Association Rankings
Last February, it was announced that the Saudi Sovereign Fund would sponsor the World Association classification For professional tennis players.
And that one listened Convention The Fund will become the official partner of the world rankings for professional players, and will support the tournaments of Indian Wells, Miami, Madrid, Beijing, and the men’s tennis season finals in Turin.
In addition, it will contribute to supporting the Next Generation Finals, which will be held in Jeddah until 2027, and for which it was announced that the value of its prizes would increase to a record amount of two million dollars last August.
Saudi Arabia will host a new exhibition tennis tournament, featuring Serbian legends Novak Djokovic, Spaniard Rafael Nadal, and three other Grand Slam champions next October.
