In an important step to benefit from artificial intelligence in order to enhance media competencies and technical modernization in Gulf news agencies, coinciding with rapid developments in the field of technology that are creating a major transformation in the media and communications industry.
In the midst of media and technology developments, the news agency sector in the Gulf is witnessing an important step towards innovation and modernization, as it leads Center (Kona)To develop media capabilities, a training program focuses on the use of…artificial intelligence In producing content for social networks.
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This program, which extends until April 18, aims to provide valuable educational opportunities for employees of Kuwaiti news agencies(Kona), the Qatar News Agency (QNA), and the Saudi News Agency (SPA), in addition to participants from the public and private sectors in Kuwait, according to the center.
This initiative also comes to develop the personal and professional capabilities of members of news agencies in the region, which reflects the major shift towards artificial intelligence technology, which constitutes a qualitative shift in the media industry and content production.
It will also contribute significantly to enhancing the capabilities and competencies of news agencies in the Gulf, and enabling them to make the most of modern technological innovations in producing distinguished media content appropriate for the current digital age.
The program’s topics include creating and improving topics, images and video using artificial intelligence techniques, in addition to how to integrate artificial intelligence elements into media and marketing production.
مركز (كونا) لتطوير القدرات الإعلامية يطلق برنامجا تدريبيا عن استخدام الذكاء الاصطناعي في إنتاج محتوى شبكات التواصل الاجتماعي
– البرنامج يستمر حتى 18 أبريل الجاري بمشاركة عدد من منتسبي وكالة الأنباء الكويتية (كونا) ووكالة الأنباء القطرية (قنا) ووكالة الأنباء السعودية (واس) وجهات… pic.twitter.com/ykKbZFmcXm
— كونا KUNA (@kuna_ar) April 14, 2024
The program is presented by Ahmed Al-Sheikh, a member of the New Media Council of the British Syndicate of Journalists, and addresses the role of artificial intelligence algorithms in managing and improving social networks, in addition to introducing participants to the basic tools and techniques used in this field.
The program includes a superior application for planning social networks, as well as production for social networks using artificial intelligence and reaching the audience in the age of artificial intelligence.
