Broadcasters on IPL said, have to think about new financial model

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Uday Shankar, chairman of The Walt Company (Asia Pacific) and Star and Disney India, said they would have to consider a different financial model due to the ban on the Chinese company.

New Delhi: The 13th season of the Indian Premier League (IPL) is already postponed due to the Covid-19 epidemic and now a new crisis over its event in the wake of Indo-China Tension between India and China. He is standing. While the Indian government has banned 59 Chinese apps, the Board of Control for Cricket in India (BCCI) has also hinted to reconsider the Chinese sponsorship in the IPL. Let us know that currently Chinese mobile company Vivo is the title sponsor of IPL. Under this five-year agreement, Vivo pays Rs 441 crore to the BCCI for organizing the IPL every year. The IPL telecast deal is with Star. It believes that in such a situation one will have to rethink and explore the new financial model.




Different financial models need to be explored

Indian Express asked The Vault Company (Asia Pacific) and Uday Shankar, chairman of Star and Disney India, when asked if your company had the rights to broadcast IPL. Will the boycott of Chinese firms and products in India affect you financially during the IPL telecast. He said that this is not a decision taken against any company X or Y, but a decision has been taken to ban Chinese companies in the larger social or national interest. Therefore, we will try to explore a different financial model.

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Five year agreement with BCCI

In 2017, Star India bought the rights to broadcast the Indian Premier League from the Board of Control for Cricket in India for five years for Rs 16,347.50 crore. In the wake of tensions between India and China, the BCCI had said recently that it was reviewing sponsorship deals of IPL with Chinese companies. On this, Uday Shankar said that his investment has not been made with the trust of any country or particular company. We believe that cricket has great power and this power comes because of the Indian consumers’ deep involvement with cricket. If people like something so much, then people will be ready to pay its price.

Commentators make the game entertaining

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On the possibility of the removal of sports commentators on public opinion, Uday Shankar said that the first thing is that there is a need to differentiate between cricket journalists and cricket commentators. A journalist is free to say whatever he wants to say, while he thinks the commentator is not a journalist. His job is to make the game more entertaining, more popular. It is part of the entire package. He said that he often sees commentators making this mistake, while he has a clear view that the role of a journalist is different and that of a commentator is different.

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Speak on the conduct of IPL, discussions are going on

Talking about the possibility of organizing the IPL this season, Uday Shankar said that for those who love cricket, IPL should be there. It is also a sign of the victory of life. He said that due to the lockdown in the country due to Coronavirus epidemic, the BCCI was forced to postpone the IPL indefinitely even though it was to start from 29 March. He said about the IPL event that we are discussing and planning it, but we would also like the tournament not to be held until the atmosphere is completely safe.

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