YKA and BIC sign three-year deal

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Y K Almoayyed & Sons (YKA) will now be the Official Track Transportation and the Official Experience Partner for Bahrain International Circuit (BIC) until 2024, after the two companies signed a major three-year partnership deal.

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The agreement will allow BIC to develop new customer experiences in partnership with some of the leading global car brands, while giving YKA a presence at the circuit.

“It is a great honour to welcome YKA as our latest official partner at the circuit,” said BIC chief executive Shaikh Salman bin Isa Al Khalifa.

“This prestigious and diverse business group of Bahrain has long been synonymous with quality automobiles in the kingdom and we look forward to working with them across our business, including the development of new customer experiences,” he said in a statement yesterday.

“Overall, we believe the partnership will further strengthen BIC’s presence as the Home of Motorsport in the Middle East.”

YKA is the sole distributor for Nissan, Infiniti, Renault, Ford and Lincoln in Bahrain.

The agreement was signed during an official ceremony on Tuesday, by YKA director Mohammed Almoayyed and Shaikh Salman, in the presence of BIC chairman Arif Rahimi and senior management and officials from both organisations.

“We are hopeful that this alliance will further cement our role in working together with BIC to ensure its growth to be one of the top destinations for globally renowned motorsports in the world,” added Mr Almoayyed.

“We are extremely positive about the success of this partnership and I see no reason for it to not extend beyond 2024.”

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